Privacy Policy

Bed Threads Linen Pty Ltd

Policy last updated: 3 June 2025

1 Purpose and nature

Bed Threads Linen Pty Ltd (ACN 619 946 995) (Bed Threads or we) recognises the importance of your privacy and the protection of your personal information.

This Privacy Policy explains how Bed Threads collects, stores, uses, discloses, protects and otherwise handles your personal information in accordance with the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth) (Privacy Act).

This Privacy Policy applies to Bed Threads and its related entities, including its subsidiaries.

Unless expressly states otherwise, capitalised terms in this Privacy Policy have their meaning as defined in the Terms. The current version of the Terms can be accessed at the following link: https://bedthreads.com.au/pages/terms-conditions.

This Privacy Policy forms part of and is incorporated into Bed Threads’ Terms.

2 What is personal information?

Personal information is defined in the Privacy Act as information or an opinion about you, whether true or not and whether recorded in a material form or not.

3 Why does Bed Threads collect personal information?

Bed Threads collects personal information in connection with supplying, promoting, marketing, administering, improving and personalising its Products and related services, and to support its business functions (including the operation of its Site).

4 What personal information does Bed Threads collect?

The types of personal information collected by Bed Threads includes:

(a) names;
(b) contact details (including address, email address, telephone number(s) and other contact details);
(c) dates of birth;
(d) banking details (for example, if you make an Order);
(e) information specific to your interaction or experiences with Bed Threads (for example, if you make an Order, an inquiry, a complaint, or take part in a customer survey);
(f) account information and passwords (if you create an account);
(g) your device ID, device type, geo-location information, computer and connection information, interactions with the Site, statistics on page views, traffic to and from the Site, ad data, IP address and standard web log information;
(h) other information you provide to us.

5 How does Bed Threads collect your personal information?
Bed Threads collects personal information only by lawful and fair means. 

When you provide Bed Threads with your personal information or when we obtain your personal information in accordance with this Privacy Policy, you consent to the use, disclosure and handling of your personal information in accordance with this Privacy Policy as amended from time to time.

5.1 Collecting information from you

If it is reasonable and practicable to do so, Bed Threads will collect personal information directly from you.

Depending on how you choose to interact with Bed Threads, Bed Threads may collect your personal information when you contact, or are contacted by, Bed Threads or its service providers by telephone, by email, through Bed Threads’ Site, social media platforms and other digital services.

Bed Threads may also collect your personal information when you enter into a transaction (such as by making an Order) or complete a form or document and provide it to Bed Threads (such as when applying for an account, making an inquiry or complaint).

5.2 Collecting information from third parties

When reasonable, Bed Threads may also collect information about you from other people (e.g. a third-party administrator) or independent sources.

For example, Bed Threads may collect personal information about you from its third-party service providers, or character referees in an employment context.

Where Bed Threads has collected your information from a third party, such personal information will be held, used and disclosed by Bed Threads in accordance with this Privacy Policy.

5.3 Collecting information from visits to Bed Threads’ Site

Bed Threads may collect information about when and how you use and visit its Site. 

For example, we record your server address, the date and time of your Site visit, the pages you visited, any documents you downloaded, the previous site you visited and the type of device, browser and operating system you used. Bed Threads may utilise third party service providers in order to collect this information. 

We use and disclose this information for purposes including statistical analysis, to assist us to improve the functionality and usability of our Site and for marketing purposes. We reserve the right to use or disclose this information in relation to any unlawful or inappropriate activity in connection with our Site, or where we are otherwise required or authorised by law to do so.

Bed Threads may also use 'cookies', web beacons and other similar technologies to collect information on how you use the Site.

Cookies are small text files that are transferred to your computer's hard drive through your web browser to enable Bed Threads’ systems to recognise your browser and record  information such as the date, time or duration of your visit and the pages accessed (Cookie Information).

We use cookies to provide you with a more consistent experience across our Site and in relation to related services. If Cookie Information is linked with personal information as set out above, that information becomes personal information and will be treated in accordance with this Privacy Policy. 

The Site also uses cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information may be used to determine when to send cart reminder messages via SMS and/or email.

You can remove or reject cookies by adjusting the settings on your web browser. Please note that some parts of Bed Threads’ Site may not function fully for users that disable cookies.

5.4 Unsolicited information

If Bed Threads receives personal information that it has not requested and determines that the personal information received is not reasonably necessary in connection with the purposes outlined in the Privacy Policy, Bed Threads will take all lawful and reasonable steps to de-identify or destroy that personal information

6 How does Bed Threads hold your personal information?

The security of your personal information is important to Bed Threads. Accordingly, Bed Threads takes reasonable steps to protect your personal information from misuse, loss and unauthorised access, modification or disclosure.

Those steps include the implementation of the following safeguards:

(a) password protected databases;
(b) staff training;
(c) system firewalls; and
(d) internal information security policies.

Bed Threads will take reasonable steps to permanently de-identify or responsibly destroy personal information if it is no longer needed for the purpose(s) for which the information was obtained by us.

6.1 Security breach procedures

Bed Threads’ data security practices have been adopted in order to protect the data held by Bed Threads.

Nevertheless, individuals should be aware that there are inherent risks associated with the transmission of data over the internet and other mediums. Accordingly, Bed Threads cannot guarantee any transmission will be completely secure.

7 How does Bed Threads use your personal information?

Bed Threads may hold, use or disclose your personal information to:

(a) supply and improve its Products and related services;
(b) identify, promote and market Products, including by sending to you direct marketing messages, updates, newsletters and/or surveys; 
(c) personalising its Products;
(d) consider any concern or complaint that you raise against Bed Threads or to manage any legal action between you and Bed Threads;
(e) prevent or investigate any actual or suspected fraud, unlawful activity or misconduct;
(f) support its business functions and fulfil administrative functions associated with Bed Threads’ Products, such as including payment processing and delivery of Products;
(g) comply with any relevant laws, regulations, codes of practice and court orders.

7.1 Direct Marketing

You can opt-in to receive direct marketing communications from Bed Threads via email and/or SMS message.

To opt-in, you must:

(a) be at least 18 years of age; and
(b) have legal standing and capacity to enter into a binding agreement with us.

You can opt-in though a variety of methods on our Site, including;

(a) when registering an account;
(b) at checkout;
(c) on the Bed Threads Journal page, which can be accessed at the following link: https://bedthreads.com.au/blogs/journal; or
(d) via the ‘subscribe’ link in our Site footer.

When you opt-in, you consent to us sending to you direct marketing communications through the mediums the subject of your opt-in request and to the use of your personal information for that purpose.

We do not charge you when we send direct marketing communications. However, you are responsible for all charges and fees associated with emails or SMS messages imposed by your service provider.

If you no longer wish to receive direct marketing communications from us, you can opt-out at any time. To opt-out of emails, you can follow the ‘unsubscribe’ link at the bottom of our emails or contact us at [email protected]. To opt out of SMS messages, you can reply to the phone number you received SMS messages from with the word ‘STOP’ or follow the ‘unsubscribe’ link at the bottom of our SMS messages. We will honour your request to opt-out within five working days.

If you intend to stop using the email address or phone number that you have used to opt-in to receive direct marketing communications from us, you must opt-out before ending your use of that email address or phone number.

For support regarding our direct marketing communications, you can reply to the phone number you received SMS messages from with the keyword ‘HELP’ or contact us at [email protected].

Bed Threads has a preference centre that can be accessed via our newsletter emails. The preference centre allows you to adjust certain types of marketing communications that you agree to receive from us. Specifically, it allows you to select whether or not you agree to continue receiving Bed Threads’ newsletter emails. Your preferences can be adjusted at any time.

8 How is personal information disclosed to others?

Bed Threads does not sell, rent or trade personal information to, or with third parties.

In order to supply its Products and related services, Bed Threads may disclose your personal information to third parties, including external providers that perform services for or on behalf of Bed Threads.

8.1 Cross-border disclosure

Bed Threads may transfer your personal information to an entity in a foreign country (such as the UK) to assist Bed Threads in providing its Products and related services. For example, your personal information may be stored on servers located overseas by our third-party cloud storage providers, or it may be provided to current or potential contracted overseas service providers or partners where the provision of our Products and/or related services requires the transfer of the information. 

In these circumstances, Bed Threads will take such steps as are reasonable in the circumstances to ensure that the information that is transferred to third parties located outside of Australia will not be held, used or disclosed by the recipient of the information in a manner that is inconsistent with the APPs.

8.2 Third Party Links

Bed Threads’ Site may contain links to third-party websites. Bed Threads does not share your personal information with those third-party websites and it is not responsible for the privacy practices applying in respect of those websites.

8.3 Site users

Where you make public comments or posts on Bed Threads’ Site or social media platforms, you acknowledge that your comments and posts will be publicly available. You may use a pseudonym when posting content on the Bed Threads’ Site or social media platforms if you do not wish to publish your personal information.

You acknowledge that third parties may be able to view and use any personal information you make available in public comments and posts. Bed Threads does not take any responsibility for the personal information you make publicly available on Bed Threads’ Site or social media platforms.

The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.

9 How you may access or correct your personal information

You may contact Bed Threads to request access to the personal information it holds about you at any time. You may also ask Bed Threads to correct information about you that you believe is inaccurate, incomplete or out of date.

To do so, please contact Bed Threads using the contact details set out in clause 11 below.

Bed Threads will need to verify your identity before giving you access to, or correcting, your personal information. Bed Threads will respond to the request within a reasonable period after the request is made. There is no charge to make a request, however Bed Threads may charge a reasonable fee to cover the administrative costs of retrieving your personal information.

In certain circumstances, Bed Threads may refuse, or be unable, to correct or provide you with access to your personal information. In these circumstances, Bed Threads will write to you to explain the reasons why this is the case.

10 How you may complain if you have concerns about how Bed Threads has managed your personal information

If you have a complaint related to how Bed Threads has managed your personal information, please contact Bed Threads using the contact details set out in clause 11 below.

Bed Threads may ask you to place your concerns in writing so that its compliance staff can fully understand, investigate and respond to your complaint.

Bed Threads will provide you with an estimated response timeframe in relation to your complaint. In any event, Bed Threads will endeavour to respond to your complaint within 30 days.

If a complaint remains unresolved, you may contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au to have the complaint heard and determined.

11 How to contact us

If you have any questions about this Privacy Policy or Bed Threads’ management of your personal information, or if you wish to make a complaint in accordance with clause 10, please contact Bed Threads on:

Attention: Bed Threads Customer Service

Tel: 1300 371 571

Email: [email protected]

Mail: 2 Greenhills Avenue, Moorebank NSW 2170, Australia

12 Changes to Bed Threads’ privacy policy and information handling practices

Bed Thread can amend this Privacy Policy at any time. We therefore encourage you to review this Privacy Policy at regular intervals. 

If Bed Threads amends this Privacy Policy, an updated version will be posted on Bed Threads’ Site. By continuing to use Bed Threads’ Site or its services after that time, you will be deemed to have accepted any such changes to this Privacy Policy.